Scaling an E-Commerce Business with AI-Driven Personalization

Customer Intro

A growing online fashion and lifestyle brand with a global customer base aimed to improve digital experience, reduce cart abandonment, and increase retention across mobile and desktop platforms.

Problem/Goal

The brand was struggling with outdated UI, inconsistent site performance, and limited personalization features. Their conversion rates were plateauing, user sessions were short, and the site lacked modern integrations needed for global e-commerce.

Solution

We rebuilt the platform using a headless commerce architecture integrated with a responsive design, real-time personalization engine, and AI-powered product recommendations. Cart recovery flows and multi-currency support were implemented, alongside SEO improvements and performance tuning for faster load times.

Results & Benefits

• 42% increase in checkout conversions
  
• 58% improvement in site speed and mobile performance
  
• 33% lift in returning customer rate
  
• 100% uptime during seasonal traffic peaks
  

Insight

Investing in site speed, user-centric design, and intelligent product discovery creates compounding growth across customer acquisition and retention.

Callout Quote

“Our online store feels faster, smarter, and more tailored to every customer. We finally have a platform that scales with our ambitions.”