Navigating the New Digital Landscape: How Technology is Transforming the Entertainment Industry

Customer Intro

A digital entertainment platform offering on-demand access to concerts, festivals, and live cultural events wanted to create a more immersive, interactive experience for a global audience while increasing content discovery and subscription retention.

Problem/Goal

The platform experienced latency issues during high-traffic live streams and lacked features that could keep users engaged outside of scheduled events. There were also challenges with content discoverability, limiting views on archived shows and reducing average watch time.

Solution

We re-architected the platform’s backend using a CDN-first, edge-compute model to ensure smooth global streaming. We added real-time overlays like live chat, reactions, and donation support during events. To boost engagement between streams, we introduced AI-powered content recommendations, scheduled event calendars, personalized watchlists, and in-app push notifications for premieres and updates.

Results & Benefits

• 55% increase in user engagement during live events
  
• 38% rise in average session duration
  
• 25% increase in content consumption outside peak hours
  
• Higher retention and upgrade rates from free to premium subscriptions
  

Insight

Streaming platforms that combine performance with personalization and community features turn passive viewers into engaged fans — and repeat subscribers.

Callout Quote

“It feels like a front-row concert from anywhere in the world. Our audience is growing — and so is their time spent on the app.”