Driving Engagement for a Social Networking Platform

Customer Intro

A startup launching a niche social platform aimed to connect professionals around specific creative industries sought to build a secure, scalable app that fosters real-time interaction, content sharing, and personalized networking features.

Problem/Goal

The MVP version of their platform was plagued by performance issues during peak usage and lacked key engagement features like real-time messaging, content discovery, and community moderation tools. User churn was high due to limited interaction opportunities and slow feature rollouts.

Solution

We rebuilt the platform with a microservices architecture, integrated a real-time chat system using WebSockets, and implemented a recommendation engine based on user behavior and interest tags. Customizable privacy controls, group forums, event calendars, and gamified engagement features were added to encourage retention and interaction. The admin panel was upgraded for better community moderation and analytics.

Results & Benefits

• 3x increase in average user session time
  
• 60% boost in daily active users after rollout of engagement features
  
• 45% drop in churn rate within the first 90 days
  
• Faster feature deployment cycles with modular architecture
  

Insight

To thrive, social platforms must deliver speed, safety, and connection. Real-time interaction and intelligent personalization are no longer optional — they’re expected.

Callout Quote

“We built more than an app — we built a thriving digital community. Engagement is up, churn is down, and users keep coming back.”