Clay GTM Orchestration Playbook

What’s Inside the Playbook

This training pack explains how to operationalize Clay as a GTM control layer.

Position Clay as the orchestration layer, not just enrichment
Design GTM workflows driven by signals and priorities
Coordinate enrichment, segmentation, and activation
Route leads dynamically across outbound and inbound motions
Sync Clay cleanly with CRM, automation, and AI tools
Maintain visibility and control across GTM execution

All frameworks are production-tested and reflect how DevCommX runs Clay-powered GTM systems.

Who Will Benefit Most From This Playbook

GTM systems

Clay at scale

GTM workflows

Signal-driven GTM

If Clay feels underutilized or chaotic, this training pack shows how to turn it into a true GTM operating layer.

Why This Playbook Matters

Most teams misuse Clay as a static enrichment table.

Disconnected Clay workflows
No prioritization or orchestration logic
Manual handoffs between tools
Poor visibility into GTM execution

Clay as a decision and orchestration engine
Signals before actions
Coordinated GTM execution
Systems that compound over time

This training pack helps teams move from tool usage to GTM orchestration.

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