Clay Autopilot GTM Playbook — Free Download
What’s Inside the Playbook
This playbook breaks down how to design and operate a Clay-powered GTM system end to end.
Inside the playbook, you’ll learn how to:
- Build an autopilot GTM engine using Clay as the data and logic layer
- Enrich leads and accounts dynamically using real-time signals
- Detect buying intent across firmographic, technographic, and behavioral data
- Score and prioritize accounts automatically without static rules
- Route high-intent leads into outbound, SDR, and inbound workflows
- Keep GTM data fresh and accurate without manual cleanup
All frameworks are production-tested and designed to integrate seamlessly with AI SDR engines, outbound systems, and RevOps infrastructure.
.webp)
Who Will Benefit Most From This Playbook
If your GTM motion depends on stale lists or manual research, this playbook provides a system to automate precision and prioritization.
Why This Playbook Matters
Most GTM stacks break at the data layer.
Static enrichment, outdated records, and manual updates create noise and slow execution.
The Clay Autopilot GTM approach focuses on:
- Continuous enrichment instead of one-time data pulls
- Signal-based prioritization instead of static lead scoring
- Automation that adapts as accounts change
- Clean handoffs between data, SDR, and sales systems
This playbook helps teams build a living GTM system that improves targeting, timing, and pipeline quality automatically.
AI Outbound System
Learn the full workflow for AI-powered outbound from signal-based prospecting to multi-touch automation and smart follow-ups designed to book meetings at scale.
Predictable Sales System Playbook
The Predictable Sales System Playbook is a practical guide to designing a sales engine that delivers consistent outcomes regardless of market conditions.
Inbound Lead Generation Playbook
The Signal-Based Inbound Lead Generation Playbook is a practical guide to building an inbound engine that goes beyond form fills and page views.
GTM Engineering Playbook
The GTM Engineering Playbook is a practical guide to building go-to-market systems with the same rigor as product and engineering teams.
AI SDR Engine
Build your AI SDR engine from the ground up. Automate discovery, qualification, and outreach using AI-driven workflows built for predictable, scalable pipeline.
Let’s Build Your Revenue Engine Together
Replace manual prospecting with intelligent automation.
Let your sales team focus on closing.
