GTM Launch Checklist Playbook

What’s Inside the Playbook

This playbook outlines the full GTM launch readiness framework.

Inside the playbook, you’ll learn how to:

Validate ICP, positioning, and messaging alignment
Ensure GTM systems and data flows are launch-ready
Prepare outbound and inbound execution paths
Align sales, marketing, and RevOps before launch
Identify and eliminate launch risks early
Measure launch success with the right signals

All checklists are production-tested and designed to prevent launch friction and execution debt.

Who Will Benefit Most From This Playbook

Founders launching

GTM leaders preparing

RevOps teams ensuring

Experimentation to execution

If past launches felt rushed, fragmented, or underwhelming, this playbook shows how to launch with confidence and control.

Why This Playbook Matters

Most GTM launches fail because readiness is assumed not verified.
Small misalignments compound quickly after launch.

The DevCommX GTM launch approach focuses on:

Readiness before release
Alignment before activity
Systems before campaigns
Signals over vanity metrics

This playbook helps teams execute repeatable, high-confidence GTM launches.

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