GTM Pipeline Dashboard Guide

What’s Inside the Playbook

This guide breaks down how to design accurate, scalable GTM pipeline dashboards.

Inside the guide, you’ll learn how to:

Map GTM data across tools and workflows
Define pipeline stages that reflect execution reality
Align inbound, outbound, and sales activity data
Eliminate reporting gaps and double-countin
Build dashboards that support daily decisions
Maintain data integrity as GTM scales

All frameworks are production-tested and optimized for clarity, accuracy, and trust.

Who Will Benefit Most From This Playbook

Responsible for forecasting

Pipeline visibility

Multi-channel pipelines

Teams struggling

If pipeline numbers feel unreliable or confusing, this guide shows how to build dashboards you can actually trust.

Why This Playbook Matters

Bad data leads to bad decisions.
Most pipeline dashboards fail because the underlying data model is broken.

The DevCommX pipeline approach focuses on:

Data structure before visualization
Source-of-truth clarity
Consistent stage definitions
Dashboards that reflect execution not hope

This guide helps teams build pipeline visibility that supports confident GTM decisions.

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