GTM Stack Consolidation Playbook

What’s Inside the Playbook

This playbook explains how to consolidate GTM stacks without breaking execution.

Inside the playbook, you’ll learn how to:

Audit GTM tools by system role, not features
Identify redundancy and hidden complexity
Centralize signals, logic, and execution
Simplify data flow across GTM layers
Reduce costs while improving performance
Scale GTM execution with fewer tools

All frameworks are production-tested and reflect how DevCommX consolidates GTM systems.

Who Will Benefit Most From This Playbook

Founders overwhelmed

RevOps teams rationalizing

GTM engineers rebuilding

Sales and marketing

If your GTM stack feels bloated or brittle, this playbook shows how to move from tool overload to system clarity.

Why This Playbook Matters

Most GTM stacks fail because tools are layered without intent.

Redundant tools doing the same work
Fragmented data and decision logic
Rising costs without revenue impact
Slower execution due to complexity

System roles before tools
Fewer tools with clearer ownership
Centralized orchestration and logic
GTM stacks that compound over time

This playbook helps teams move from bloated stacks to streamlined GTM systems.

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