GTM Value Map — Free Download
A step-by-step playbook that helps you build, automate, and scale your GTM Value Map with proven, real-world frameworks.
What’s Inside the Playbook
This playbook breaks down how to design and operationalize a GTM value map.
Inside the playbook, you’ll learn how to:
- Identify where traditional funnels break down
- Map buyer context across the full GTM journey
- Align value propositions to intent signals
- Connect messaging, channels, and execution
- Replace funnel stages with value-driven flows
- Build GTM systems that adapt as buyers progress
All frameworks are production-tested and optimized for contextual execution at scale.
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Who Will Benefit Most From This Playbook
Founders fixing
Growth system
RevOps teams aligning
Teams adopting
If funnels feel rigid, leaky, or disconnected from buyers, this playbook shows how to rebuild around value instead of stages.
Why This Playbook Matters
Funnels fail when they prioritize process over people.
Buyers don’t move linearly and GTM systems shouldn’t either.
The DevCommX value map approach focuses on:
- Context over conversion tricks
- Buyer intent over funnel stages
- Alignment over optimization
- Systems that evolve with the buyer
This playbook helps teams create growth engines that respond to real buying behavior.
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