Reddit + Substack Lead Pipeline Playbook — Free Download
What’s Inside the Playbook
This playbook breaks down how to design an end-to-end pipeline from Reddit engagement to Substack subscribers to sales conversations.
Inside the playbook, you’ll learn how to:
- Identify high-intent Reddit communities and discussion threads
- Extract real buyer pain points from comments and posts
- Participate in Reddit conversations without violating community norms
- Convert Reddit engagement into Substack subscribers organically
- Use Substack as a warming and qualification layer
- Route engaged readers into inbound, SDR, or outbound workflows
All frameworks are designed to work alongside AI SDR, inbound automation, and GTM systems.
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Who Will Benefit Most From This Playbook
If cold outreach is saturated or inbound traffic lacks intent, this playbook provides an alternative pipeline built on trust and relevance.
Why This Playbook Matters
Most community and content strategies fail because they stop at engagement.
Teams create posts, grow subscribers, and track vanity metrics but never connect activity to pipeline ownership or revenue.
The Reddit + Substack approach focuses on:
- Buyer conversations instead of keyword guessing
- Community signals instead of surface-level traffic
- Owned audience instead of rented reach
- Clear handoffs from content to GTM execution
This playbook helps teams build a content-to-revenue pipeline that compounds over time.
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Let your sales team focus on closing.
