Value Map Template & Playbook — Free Download
What’s Inside the Playbook
This playbook breaks down how to build and apply value maps across your GTM motion.
Inside the playbook, you’ll learn how to:
- Build a structured value map aligned to customer pain points
- Translate product features into buyer-relevant outcomes
- Identify and prioritize high-impact value drivers
- Align sales, marketing, and GTM messaging around a shared value framework
- Use value maps in outbound, inbound, and sales conversations
- Customize messaging by persona, segment, and use case
All templates are designed to be practical, reusable, and easy to deploy across teams.
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Who Will Benefit Most From This Playbook
If your messaging feels inconsistent, feature-heavy, or hard to differentiate, this playbook provides a clear system to fix it.
Why This Playbook Matters
Most B2B messaging fails because it focuses on what the product does, not why it matters.
Without a clear value map, teams struggle to explain differentiation, prioritize use cases, or connect with buyer urgency.
The value map approach focuses on:
- Buyer problems before product features
- Outcomes before capabilities
- Consistent language across GTM teams
- Messaging that supports discovery, not just pitching
This playbook helps teams build clear, buyer-aligned positioning that improves conversion across the funnel.
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